About Myrtleford

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Myrtleford is the perfect mix of country and culture: a town that thrives on its agricultural roots and regenerative forestry and equally celebrates the diversity of the cultures that have settled here with creativity and flare. From its eclectic mosaic art to the annual rodeo, Italian street festivals to the crowd at the footy oval, Myrtleford mixes it all into one great big melting pot of goodness and the result is marvellously intoxicating.

Our Town

Located along the Great Alpine Road in the middle of Victoria's High Country – and just a three-hour drive from Melbourne – Myrtleford's central location makes it a great place to pull up stumps and explore our region. Resting in the shade of Mount Buffalo, with the best food in the valley, local wineries and craft brewery, shopping and a wide range of accommodation, it's an enjoyable pocket of the ever popular Bright & Surrounds that's affordable too.

Fertile Soils & Rich Pickings

Originally known as Myrtle Creek, the old town was shaped by pastoralists, gold seekers and timber mills.

The arrival of large numbers of Italian migrants in the 1920s in the aftermath of WWII saw Myrtleford evolve into a major tobacco growing centre. Until the closure of the industry in 2006, tobacco was the major crop grown here and today, many of the distinctive corrugated iron tobacco drying kilns can still be seen around the town. The old tobacco farms have since metamorphosed into vineyards, hops farms, nut groves, berry and kiwifruit farms, apple orchards and olives groves, while beef and dairy cattle remain a big part of our agriculture.

Our love of quality fresh produce is evident and you'll find it readily available around Myrtleford at farm gates and at the monthly Farmers Market in town Piazza.

Top 10 Things To Do

We share the best experiences Myrtleford has to offer, from cellar doors and the brewery to lookouts and swimming spots.

Myrtleford offers a variety of places to stay from holiday homes, B&Bs, motels and retreats to caravan parks and camping and it's generally more affordable than its neighboring town of Bright.

The town also have a wonderful range of restaurants and cafes, with everything from classic burgers and Italian woodfired pizza to Middle Eastern feasts and fine dining.

And lastly, a visit to our town isn't complete without tasting our award-winning wines and craft beer at our cellar door and brewery.

So please, come and make yourself at home. We have so much to do here in this part of the High Country, and we'd love to show you around.

Experiences You'll Love