About Myrtleford

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Myrtleford is the perfect mix of country and culture: a town that thrives on its agricultural roots and regenerative forestry and equally celebrates the diversity of the cultures that have settled here with creativity and flare. From its eclectic mosaic art to the annual rodeo, Italian street festivals to the crowd at the footy oval, Myrtleford mixes it all into one great big melting pot of goodness and the result is marvellously intoxicating.

Our Town

Located along the Great Alpine Road in the middle of Victoria's High Country – and just a three-hour drive from Melbourne – Myrtleford's central location makes it a great place to pull up stumps and explore our region. Resting in the shade of Mount Buffalo, with the best food in the valley, local wineries and craft brewery, shopping and a wide range of accommodation, it's an enjoyable pocket of the ever popular Bright & Surrounds that's affordable too.

Fertile Soils & Rich Pickings

Originally known as Myrtle Creek, the old town was shaped by pastoralists, gold seekers and timber mills.

The arrival of large numbers of Italian migrants in the 1920s in the aftermath of WWII saw Myrtleford evolve into a major tobacco growing centre. Until the closure of the industry in 2006, tobacco was the major crop grown here and today, many of the distinctive corrugated iron tobacco drying kilns can still be seen around the town. The old tobacco farms have since metamorphosed into vineyards, hops farms, nut groves, berry and kiwifruit farms, apple orchards and olives groves, while beef and dairy cattle remain a big part of our agriculture.

Our love of quality fresh produce is evident and you'll find it readily available around Myrtleford at farm gates and at the monthly Farmers Market in town Piazza.

Top 10 Things To Do

We share the best experiences Myrtleford has to offer, from cellar doors and the brewery to lookouts and swimming spots.

Myrtleford offers a variety of places to stay from holiday homes, B&Bs, motels and retreats to caravan parks and camping and it's generally more affordable than its neighboring town of Bright.

The town also have a wonderful range of restaurants and cafes, with everything from classic burgers and Italian woodfired pizza to Middle Eastern feasts and fine dining.

And lastly, a visit to our town isn't complete without tasting our award-winning wines and craft beer at our cellar door and brewery.

So please, come and make yourself at home. We have so much to do here in this part of the High Country, and we'd love to show you around.

Experiences You'll Love

Gapsted Estate

Gapsted Estate is a family-owned winery and prominent North East Victorian tourist destination, renowned for award-winning emerging varietal wines and restaurant serving delicious cuisine produced from fresh local produce, all set against the backdrop of vineyards overlooking the striking Alpine Valleys. Embark on a journey of discovery with our portfolio of award-winning emerging and classic…

Myrtleford Bush Market

A family-friendly annual Bush Market with endless stalls – fresh produce, art crafts, clothing, candles giftware, outdoor furniture and gardening equipment, plants, socks and jocks, clothing accessories, hats, sunglasses, live entertainment, food court and great coffee. Local artist provide entertainment in a casual environment and free balloon creations for the little ones. Offering lots of…

Red Ramia Trading

Red Ramia Trading is an enormous globe-trotter’s emporium from fishing floats and hand painted tiles to larger than life gorillas. There is certainly more to see than the front entrance suggests. Take a trip through Japan, Morocco and India as you wander through a mixture of hand picked antiques, artisan crafted good and recycled items.…

La Fiera Italian Festival Myrtleford

La Fiera festival returns to Myrtleford in 2025. This is a celebration of Myrtleford’s Italian heritage and culture featuring a range of events at various locations and businesses. Keep in touch by checking in on the website and subscribing to receive updates on program events and tickets for La Festa and other events within the…

Coffee Chakra

Coffee Chakra is a cafe and micro coffee roasters located in the picturesque town of Myrtleford in the Alpine Valley. The owners and staff pride themselves on offering quick efficient service, delicious food made totally on premises and coffee specially roasted for the cafe. The cafe opens for breakfast and lunch all day and the…

Myrtleford Flea Market

The Myrtleford Flea Market is held on the second Saturday of each month (excluding winter). Hosted by the Myrtleford Historical Society on the grounds of the Old School Museum, the market sells a variety of art and craft, fresh fruit and vegetables, books, trash and treasure, cakes, jams and preserves, jewellery, plants, clothing, wood craft…

Michelini Wines

Michelini Wines on the Great Alpine Road, Myrtleford is your ideal destination to spend long Spring and Summer days enjoying relaxed alfresco outdoor seating with a glass of highly awarded Pinot Grigio, Arneis or Vermentino under the vine-covered pergola, enjoying an antipasto platter with traditional Italian fare. In cooler weather stay for espresso coffee and…

Myrtleford Farmers Market

The Myrtleford Farmers Market is held on the fourth Saturday of each month from at the Piazza, in the heart of Myrtleford in Victoria’s High Country. The market is accredited by the Victorian Farmers Market Association, meaning customers are guaranteed access to quality, freshly harvested produce whilst supporting local farmers and directly putting money back…

Cafe Fez Myrtleford

Café Fez presents a unique atmosphere – a treasure trove of twinkling Moroccan lanterns, silver teapots and colourful woven cushions. Featuring a traditional menu of Middle-Eastern favourites, an astonishing drinks menu carrying an array of teas, a great line-up of local wines and beer, and a quixotic array of cocktails, this chilled-out little gem is…