Stores & Boutiques

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Decorative lanterns from across the globe, eco-friendly kitchenware, antique jewellery that's trendier now than it ever was, clothing and footwear, flowers, furniture, wine and everything in between. Take your time to walk the streets of Myrtleford's town centre and you'll be amazed at what you find.

Shopping in Myrtleford

Myrtleford is the largest town in Bright & Surrounds with the diversity of stores to match. Wander the town centre along Myrtle Street (Great Alpine Road), Clyde Street and Standish Street and you'll find everything: boutique stores, homewares, art, wine, clothing, footwear, jewellery, bikes, sporting goods, skis, snowboards and outdoor wear, books, op shops, antiques and beauty products – and plenty of cafes to get your caffeine fix in along the way.

Popular Stores

Some popular stores include Red Ramia Trading – a Moroccon-style bazaar that is deceptively large and full of mesmerising wares from the Middle East and Asia. Other favourites include The Village Trader, with its eco homewares and goods; Greystones Antiques, with its beautiful collection of refurbished period furniture, glassware and jewellery, and Elkemi for womens, mens and kids fashion.

Skis, Bikes & Outdoor Gear

If you love the outdoors, you'll find bicycle gear at the Myrtleford Cycle Centre, where you can also hire bikes to ride the Murray to Mountains Rail Trail; and Rays Ski Shop has everything you'll need for a trip to the snow and is a great place to grab a bargain in the off-season. Another ski rental store you might like to check out is Happy Valley Hub down in Ovens.

Op Shops

Myrtleford also has three fantastic op-shops – The Roundabout Op Shop, MYRT' Op Shop and The Hospital Op Shop – where someone's past love may just become your new favourite. Not only that, but it's a brilliant way of helping the environment by reducing clothing and homewares waste and ensuring items are used for their maximum life.

There's plenty more to discover, so take you're time, have some lunch, and enjoy our lovely little town.

Experiences You'll Love

Alpine Valleys Wine Region

On this tour of the Alpine Valleys you can tailor your visit to include 4 or 5 of the regions finest wineries and cellar doors. Pick up from your accommodation in the morning is around 10.00am and drop off around 5.00 – 5.30pm. Your full day winery tour experience includes: • Touring is in the…

Happy Valley Hub

Rolling Gnocchi Bicycle Tour

Learn the secrets of Italian pasta making and sample delicious local fare on this 10 kilometre cycle tour of Myrtleford. You will prepare gnocchi in a dedicated kitchen at Delizie Café Deli, then work up an appetite visiting local Pedal to Produce providers, collecting more delicious food and wine for your feast. Most cycling is…

Myrtleford Cycle Centre – Bicycle Hire

Select from a fleet of hire bicycles at the Myrtleford Cycle Centre, perfect for exploring Myrtleford and the Rail Trail. These bikes are set up for comfortable riding and a friendly team member will help fit you to the best size. Bring your own helmet or use one of the complimentary lids, available in a…

Red Ramia Trading

Myrtleford Farmers Market

Myrtleford Cycle Centre

Australian Pumpkin Seed Company

Beauty & Wellness In Myrtleford

Reset with a yoga class or rejuvenate with a massage, facial or treatment.