Festivals & Culture

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Take a town forged on cattle, tobacco farming, hops and forestry, inject a lively post-war immigrant community of Italians and fast forward to today and you've got the wonderfully vibrant country town of Myrtleford. We love our food, our salami, our wine, our family, friends and festivals. We're ready to kick up our heels, and you're invited to join us.

Annual Festivals

Since kicking off in 1954, the Myrtleford Golden Spurs Rodeo has gone on to become one of the oldest rodeos in Australia – a testament to the town's ongoing connection to livestock and horse riding. Run by the local Lion's Club on Boxing Day each year, the rodeo is the first event of the summer circuit. Funds raised from the event go back into supporting the community.

The Myrtleford Festival is one of the longest running community festivals in Victoria, dating back to 1961 when it started as the Tobacco & Hops Festival, reflecting the central role the tobacco-growing industry once played in our community. By 1981, the festival was known as the Tobacco, Hops and Timber Festival, reflecting the growing importance of the forestry industry to our economy – a tradition that remains strong today. By 2008, following the collapse of the tobacco-growing industry, the festival evolved into its current incarnation, the Myrtleford Festival, incorporating all that makes us who we are. This is one big community party, full of music, markets, art prizes, bike rides, footy games, and of course, the festival ball, gala parade and fireworks.


One of the most anticipated festivals on the annual calendar is the La Fiera Italian Festival – a lively three-day celebration of Myrtleford's Italian immigrant heritage, with food stalls of authentic Italian home cooking, Italian donuts, fresh produce, coffee, wine, wine, and... did we say wine? There's music, the parade and entertainment, like giant chess with human players, as well as event dinners, cooking classes and kids' workshops. Never a dull moment.

The Myrtleford Show is a classic country agricultural show that has been running since 1947. This is the place to show your best cattle, poultry and budgerigars, or to vie for the best jams and preserves, best cakes, best crochet and knitting. There are show bags, rides, petting zoos, food stalls, music performances, shearing competitions, dog jumping and wood chops as well as the impressive Stockmans Challenge. Those big 'royal' shows in the cities all start with country shows just like this one – authentic and fun.

Experiences You'll Love

La Fiera Italian Festival Myrtleford

La Fiera festival returns to Myrtleford in 2025. This is a celebration of Myrtleford’s Italian heritage and culture featuring a range of events at various locations and businesses. Keep in touch by checking in on the website and subscribing to receive updates on program events and tickets for La Festa and other events within the…

Myrtleford Bush Market

A family-friendly annual Bush Market with endless stalls – fresh produce, art crafts, clothing, candles giftware, outdoor furniture and gardening equipment, plants, socks and jocks, clothing accessories, hats, sunglasses, live entertainment, food court and great coffee. Local artist provide entertainment in a casual environment and free balloon creations for the little ones. Offering lots of…

Myrtleford Flea Market

The Myrtleford Flea Market is held on the second Saturday of each month (excluding winter). Hosted by the Myrtleford Historical Society on the grounds of the Old School Museum, the market sells a variety of art and craft, fresh fruit and vegetables, books, trash and treasure, cakes, jams and preserves, jewellery, plants, clothing, wood craft…

Myrtleford Farmers Market

The Myrtleford Farmers Market is held on the fourth Saturday of each month from at the Piazza, in the heart of Myrtleford in Victoria’s High Country. The market is accredited by the Victorian Farmers Market Association, meaning customers are guaranteed access to quality, freshly harvested produce whilst supporting local farmers and directly putting money back…

Our History & Culture

The hard times and the good times: this is our past. Let us tell you how Myrtleford came to be.